Crisis communication helps protect personnel and infrastructure, communicate internally and externally, and collaborate in times of crisis.
Shootings and Attacks
Sudden Natural Disasters
Sailing by on the assumption that a crisis won't happen to you can have grave consequences. Without preparation, you could be maximizing damage. Often, the most severe consequences from a disaster or crisis stem from a failure to address communications issues.
The following are typical results of a crisis communication breakdown:
Operations are interrupted or stop altogether
Community members, investors, employees, partners, and clients become disillusioned and angry
Resolutions become more complex and take more time to achieve
Negative reputational attributes are associated with the organization
Financial bottom lines are damaged for the long-term or sometimes permanently