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Desktop Alerts, Convenient Search & Site Navigation Now Just a Click Away
Even When Users Are Visiting Other Web Sites
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BURLINGAME—July 11, 2002—eBay (Nasdaq: EBAY), the world's online marketplace™, and AtHoc, Inc., a leading
provider of enterprise communications and alerting software, today launched a
new software program designed to help eBay users maximize the benefits from the
popular Internet site. eBay Toolbar powered by AtHoc, will offer the eBay
community efficient end-of-listing alert notices, more convenient search
functions and allow buyers to track their bidding activity more easily,
even when they are away from the eBay site.
The new toolbar, which is available free for download at http://download.ebay.com
sits on a user’s computer browser and brings the power of the eBay marketplace to
buyers wherever they are on the Web. With the eBay Toolbar, users maximize their
activity by staying connected online and offline to their Bid and Watch lists via
AtHoc's proprietary desktop alerts.
“eBay Toolbar powered by AtHoc has been enthusiastically received during the
initial testing period,” said Alex Kazim, vice president of eBay’s Platform
Solutions Group. “eBay Toolbar makes it considerably easier for eBay users
to perform essential eBay functions such as searching, watching, bidding and
even winning the most coveted auction items.”
One unique feature of eBay Toolbar is the end-of-listing alerts. Buyers can
now specify how many minutes prior to the end of a listing they want to be
notified and receive an alert reminder that will appear directly on their
computer desktop. “The eBay Toolbar, powered by AtHoc, is great news for
the 46 million registered users of the world's biggest online marketplace,” said
Guy Miasnik, CEO of AtHoc, Inc. “AtHoc’s alert technology adds proactive
functionality to users’ bidding capabilities—in short, helping eBay’s
shopping enthusiasts to more effectively find and buy everything from
trinkets to treasures.“
Additional benefits of the eBay Toolbar include:
- Convenient Desktop Alerts remind buyers to return to their selected
listings to bid. The alerts appear even when users are offline.
- Simple (Yet Powerful) Searches enable users to search eBay easily
with a single click directly from eBay Toolbar. Users can save recent
searches and access many advanced search features such as searching by
seller, category, or Buy It Now items.
- Easy Listing Tracking allows users to see the items that they are
watching, bidding on, and those they have won all in one place. Bid and
Watch lists will be automatically updated with new information, and
users can click directly through to the item to bid or get more information.
Prior to the launch, eBay and AtHoc conducted extensive pilot testing of the
toolbar with eBay buyers. Based on empirical usage data and user feedback,
the eBay Toolbar and desktop alerts helped buyers bid on and win more items
during the testing period.
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