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AtHoc has been selected to appear in the Microsoft “Innovation Starts Here” Publication that showcases how select emerging businesses have built on the Microsoft foundation to increase customer value, reduce costs, and gain an edge on their competition.

BURLINGAME, CA—May 1, 2004—AtHoc, Inc, a leading provider of enterprise notifications and subscriptions software, has been selected from hundreds of emerging companies to be included in a recent Microsoft Publication titled, "Innovation Starts Here". The publication showcases companies that are developing cutting edge solutions that create new markets and offer unparalleled value to customers. From IT and business administration to human resources and health care, the Microsoft Innovation Brochure features solutions to simplify and optimize everyday business practices, driving measurable financial returns for customers. A short case study about AtHoc highlights AtHoc's unique position in the notification and subscription space, how AtHoc is leveraging Microsoft technologies to further business success and describes the AtHoc solution-AtHoc Enterprise Notification Suite.

The AtHoc Enterprise Notifications Suite is the industry's first complete notifications and subscriptions system with a centralized infrastructure for managing, subscribing and delivering notifications and alerts in one easy-to-install solution. The software is deployed by blue-chip customers including PricewaterhouseCoopers, Accenture, eBay, Boeing, BEA System and Thomas Publishing. AtHoc's comprehensive publish/subscribe technology has become an invaluable corporate tool to these customers for accelerating usage of their enterprise portals and applications, ultimately driving even greater business productivity and revenues.

To download the brochure click here:
http://members.microsoft.com/partner/competency/isvcomp/innovation1.aspxx

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